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"Digital: You can test a campaign in real time and adjust and optimize as you go."

Mortimer Harvey’s Luisa Mazinter on how digital is changing the African advertising agency

Luisa Mazinter, Group Chief Innovation Officer, Mortimer Harvey talks about: what Mortimer Harvey does across Africa; the impact of digital on its own business and the African advertising business more generally; how it uses branded content; and how digital data is more powerful than market research.

May 27, 2016 by Editor
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